Virgin Active

Virgin Active launched in 1999, today there are over 40 Gyms across the UK. VA approached us with a unique challenge. To enable users to on-board and get a feeling for each gym location through the iPad – see benefits, facilities, coaching and classes by navigating through the app.

The challenges

With each Gym location having different levels of facilities and classes, it was a big challenge to track which location had a certain set of facilities, coaching and then roll out the correct presentation to them for that. The photo library was a beast too! We had to get up to speed very quickly on the brand guidelines to make sure it was a seamless experience.

What did we create?

We created a presentation App for each location featuring quick links to important information, videos, links to the VA website and easy to use navigation. It was a completely interactive and intuitive active experience and all on brand. So we created the UX/UI to suit all users.