Barbados Tourism – Barmoji App

Celebrating 50 years of Independence in 2016, the Barbados Tourism Board wanted to find a way of uniting Barbados with everyone around the world.

The challenges

To create a way of celebrating the 50 years of Independence which could be enjoyed by anyone around the world, to ultimately promote Barbados and all it had to offer.


Our Creative Strategy

The rise in popularity of personalisation apps, including emoji keyboards, provided the perfect platform to encourage universal engagement using some of the country’s most familiar icons.


What did we create?

We developed an iOS keyboard extension app effectively capturing the unique spirit, culture and heritage of the vibrant country of Barbados through a number of unique emojis.