Air Products

Air Products is a world-leading Industrial Gases company who provide industrial gases and related equipment to a wide range of industries including refining, chemical, metals, electronics, manufacturing, and food and beverage.


The challenges

Air Products found it challenging to demonstrate the benefits of their gases to potential customers as gas is invisible and it is also tricky to film it in use during welding.

What did we create?

A suite of video animations that can be shown to prospective customers and shared online to promote the various gas products, their individual benefits to the customer/welder and to highlight key benefits during the welding process. We have used a combination of 3D and 2D animation to create the environment and processes that a welder would be familiar with. These videos are being used throughout Europe and have been translated into many different languages. We have created an
‘Air Products Style’ for digital communication which echoes stylistic elements of their brand identity.
Take a look at an example video here