Activate approach landlords or building owners with ways to monetise or make new uses of existing empty spaces. These spaces could be the complete building, whole floors, atriums or courtyards outside for example.
Although this was a completely standalone project there needed to be a visual synergy between the other Workman projects that we were also producing at the time. The evolution of the brand guidelines happened during the build, so we had to be very fluid in how the project came together. Something our style of working on a project lends itself to.
We designed and built a fully responsive and flexible WordPress website, that can be updated easily and regularly by the Activate themselves.