WordPress: King of Content Management.

Robin HamiltonCreative Director

Here at Plus-Two we’ve been championing WordPress for a while, and so we were pleased to read that in the 2015 Marketing Technology Report released by the TFM&A, WordPress was cited as the most used CMS (50% of respondents). The platform also ranked as having the highest level of user satisfaction of 8.2 / 10, loved mostly for being so flexible and easy to use.

Back in 2013 we wrote a post celebrating 10 years of WordPress, and detailing the main reasons we love the platform. Our number one reason for recommending WordPress to our clients was ‘because it’s so simple to use’. And in all honesty when it comes to recommending content management platforms, not much has changed.

WordPress has a simple user interface (UI) that allows publishers to quickly create and update their website content, while giving website developers open access to the complexity of the system. The CMS provides the right level of flexibility to create any type of bespoke website or blog.

In WordPress’ own words, the platform started out in 2003 with a single bit of code to enhance the typography of everyday writing, and with fewer users than you can count on your fingers and toes. Since then it has grown into the most popular publishing platform for building websites and blogs, currently being used by more than 25% of the top 10 million websites. That’s a 58% market share!

As a result of such widespread usage WordPress has one of the largest worldwide developer communities, meaning you can always find someone to help with your website if you need.

Additionally, this ever growing community also contribute to a huge plug-in directory where you can find thousands of tried and tested plug-ins to provide you with additional functionality to enhance your website.

Plug-ins are available for a wide variety of functions. This includes complex interactive galleries, social networking, forums, quizzes, social media widgets, spam protection, calendars, and forms. There are also plug-ins for integrating with third party CRM and email marketing platforms, among a whole host of other things.

Furthermore, with WordPress it’s free to implement their platform code into your bespoke site. Plug-ins vary depending on complexity, but ultimately whether you want to promote your local Youth Rugby team or if you’re a FTSE 100 company, WordPress can work for you.

According to the report, the second most popular solution (at a meagre 9%) was a bespoke CMS. With Drupal coming in 3rd (at 7%).We have been known to build bespoke content management systems when absolutely necessary and have in the past built on Drupal but the figures speak for themselves – WordPress is the king of content management!


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