John Lewis and Sainsbury’s Christmas Ads.

Robin HamiltonCreative Director

In the battle of the Christmas ad John Lewis remains on top, attracting more social media followers than Sainsbury’s, as both ads went viral on social media.

Picking up thousands of new social media followers, most of whom are women, both campaigns have been successful in generating online buzz about the respective retailers.

A new report by market research company Starcount suggests that Sainsbury’s gained 18,800 new Twitter followers, while John Lewis picked up an impressive 22,000 new followers on Twitter between 3 October and 23 November.

The audience insight report analysed close to 40,000 followers of the brands since the Christmas ads were launched in early November.

Sainsbury’s ad featured Judith Kerr’s Mog the cat and was created by Abbott Mead Vickers BBDO, launching on November 12th.

The eagerly awaited ‘Man on the Moon’ John Lewis ad was once again created by Adam & Eve/DDB and launched on November 6th.


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