Google is Relaunching Google+.

Robin HamiltonCreative Director

Google have overhauled their social media platform Google+ to attract more visitors, and better meet the needs of their existing users.

When compared to the most popular social media platforms, Google+ has had little success proliferating the main stream. But the search giant has now transformed its design with the aim of attracting new visitors to the social media network.

Launched in 2011, Google+ has not made much of an impact since its launch, but the latest updates to the network place a new focus on the user community, with hopes of increasing their usage base. The brand new design places a huge focus on two key features of the platform – Communities, with an average 1.2 million new joins per day, and Collections which launched just five months ago but has seen an even faster growth rate.

These two most popular features of the platform are now highlighted when users log onto the site, and allow users to use forum-style rooms where they can explore Google+ posts. These new features connect users with other Google+ users who share similar interests. From photography to vintage watches, Google’s new focus on Communities allows users to connect with others who share similar interests.

The new Google+ is also designed to scale better across all devices, and is optimised equally for smartphone and tablet viewers, as well as visits from a desktop browser.

While this design overhaul and focus on the most popular features of the platform are steps in the right direction, it is still yet to be seen whether these changes will encourage more people to start using Google+.

You can read more about the update on Google’s official blog.


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