Big data in action.

Robin HamiltonCreative Director

Few businesses are making the most of big data, however mySupermarket is getting the most out of it through 4 processes:

    1. Understanding the consumer – using data to understand real people – demographics, attitudes, motivators, purchasing habits.
    2. Taxonomy – understand how customers shop, make your products available where they customers expect them and make your site intuitive
    3. Shopper experience – run an online audit report – and make sure you are seen and sold
    4. Real time testing – A/B test call to action, layout, descriptions, images and promotions.

Using big data shouldn’t be an academic exercise, it’s about real people. Analyse, interpret and action in real time to get the most out of your data.

See the full article here


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