8 Reasons for Utilising Video Content.

Robin HamiltonCreative Director

Visual is our most dominant sense and most of the information transmitted to our brain is visual, therefore the effectiveness of video cannot be ignored.

Here are 8 reasons for utilising video as part of your marketing activity:

  1. Video Boosts Conversions and Sales
    Videos relating to products/services reassure consumers, therefore leading to more conversions. A video advertisement can increase purchase intent by 97%, provided it is engaging and speaks to the target audience.
  2. Video Shows Great ROI
    Despite video content not being the easiest or cheapest to develop, the payoff is more than worth the investment with more than half of marketing professionals worldwide naming video as the type of content with the best ROI.
  3. Video Builds Trust
    By providing useful and interesting information the consumer is more engaged with the product/service and trust is built. The popular saying suggests that a picture is worth a thousand words, but marketers are making claims that one minute of video is worth 1.8 million words, therefore providing more than enough reassurance to the consumer.
  4. Google Loves Videos
    When your website contains video, results show you will experience 41% more web traffic from search results and organic traffic to your site can increase by as much as 157%. Yet more success can be had by including video on your landing pages, which can increase your conversion rate by 80%.Furthermore, videos increase the time people spend on a site as they watch the content. This in turn tells search engines that you have good content, increasing your ranking.
  5. Video Appeals to Mobile Users
    People are more likely to watch video content on their handheld devices. 51% of all video plays are on mobile devices, this appears to be increasing year on year with no sign of slowing anytime soon.
  6. Video Marketing Can Explain Everything
    Videos help justify your product/service, explaining how it works, its uses etc. Not only does this encourage sales, but also increases chances of satisfaction among consumers.This is important to note from a B2B perspective, stats suggest that 65% of execs watch at least one work-related video each week and that given the choice between information provided to them in text versus video, 59% would favour video.
  7. Video Engages Even the Laziest Buyers
    Video is super easy for people to consume, people get the low down on products or services without a great deal of their effort. The ease of consumption is accentuated as research shows an 800% increase in online video consumption over the past 6 years.
  8. Video Encourages Social Shares
    Visual content is more likely to be shared on social platforms, with video proving one of the most popular as great sharing content. A phenomenal 92% of mobile video consumers share videos that they view with others, which could be expanding your reach dramatically.

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