You may have noticed a change to the way we position our Plus Two brand now with the introduction of our brand ethos: ‘Results by Design’
We are strong believers in the strength of a brand name and never advocate changing a company moniker lightly. Afterall your brand name is the best, instantly recognisable, tangible, memorable piece of marketing collateral you have.
For example, contrast “I can recommend an agency called Plus Two as they created a fantastic website for us’ against ‘Yes the company that did our website were great, I’ll dig out their details… nice bunch of geeky designy types’!
Think Coca Cola… no need to change and we all instantly know what they sell.
Don’t change your well established name unless there is a concrete 100% compelling reason to do so. Otherwise you are risking an identity crisis. Think Royal Mail to Consignia (and then back to Royal Mail)….T-Mobile to Everything Everywhere to ‘EE’, and don’t get me started on Marathon/Snickers!
Our Plus Two brand has been around since 1984. That’s 30 years of history which you don’t ideally disregard on a whim. OK, so Plus Two doesn’t express what our agency is about in this modern digital world but then does AKQA, Publicis or WPP?!
I’m often asked why the company is called Plus Two. Well when the original Director started up the business he became very busy very quickly. This necessitated getting professional and employing more people. So there was a need for a company name and a need for two new employees….. “Plus Two”…bingo.
Recently, we have felt that we need to express the ethos of Plus Two and how we approach projects and client relationships. Prospective new clients who don’t know of Plus Two want to understand what differentiates us from other digital agencies. If we use the Coca Cola analogy and take a look at their packaging they now roll with ‘Coca Cola – Real taste. Uplifting refreshment’. You may not agree with the sentiment but you know what it is all about!
Now embarking on a new brand essence/ethos/strapline project can take a lot of time… and being a very busy agency at Plus Two we just can’t afford that luxury!
So we allowed ourselves just 30 minutes and put four creative brains in a room. It’s amazing what you can achieve when you focus. It was like an episode of Channel 4′s Countdown! (prefer the 8 out of 10 cats version BTW!)
Everything Plus Two designs for clients is focussed on delivering an end result e.g. uplift in sales, increase in web traffic, more product awareness etc.
With this firmly lodged in the brain cells our ‘Speed Brainstorming’ crack team nailed it (in 29 minutes to be precise!).
Ladies and gentlemen we present to you: Plus Two – Results by Design.
Feeling suitably smug with our newly developed brand ethos, and speedy decision making, we felt we should take the same approach to Results by Design’s identity.
We designed a lot of good options and the decision process could have been very torturous until we thought ‘Why have just the one style when we can have many?’
So we are now rolling out the different typeface approaches and intend mixing them up across all our client communications – website, email signatures, proposals etc.
Results by Design… keeps us focussed on delivering the right result for all your projects this year and for many more years to come.