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Brailletouch App for the blind

A new app designed to help the blind text using touchscreen mobiles devices has been developed by Georgia Tech. The app, which will be available on Android and Apple devices, is based on the Braille system.

Georgia Tech claim that typing with the app is up to six times quicker than other methods for texting without sight.

Technology for the visually-impaired is a growing issue due to rapid increase in the use of smartphones and touchscreens. Experts say the tools and apps currently available including Apple’s Voiceover technology, are functional but too slow to effective.

The development team behind the app hope to release in the next few weeks Brailletouch. The app is controlled with six fingers and, crucially, does not require hand movement. A video of BrailleTouch in action is available at the following link: http://www.youtube.com/watch?v=rIEO1bUFHsI

Mario Romero, lead researcher for the app said “Users who know how to type Braille well never move their hands”

“When users hold the smartphone they hold the device with the screen facing away from them in landscape mode. It’s not like the standard Qwerty keyboard where you move up and down. That’s why this app works – we can get away with only six keys. It took me and my colleagues a few hours to memorise things so we could start typing at around 10 words per minute. It’s not something that takes years.

Brailletouch will be an open source app and free say Georgia Tech.

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Smartphone mobile apps

The latest research data shows that more than half of the UK’s population now own a smartphone compared to feature phones.

Smartphone sales were huge over the Christmas period, with both Apple and Android platforms seeing a significant jump in phone activations… 50.3% of the population now own a smartphone, reports Cellular News.

Research firm, Kantar Worldpanel ComTech, indicates that smartphones have constituted 71.4% of all mobile phone sales in the three months leading up to the end of January 2012. “For the first time ever, you are now in the minority if you don’t own a smartphone,” says Dominic Sunnebo, global consumer insight director at Kantar Worldpanel. “With more people jumping on the bandwagon, there is huge opportunity for both retailers and manufacturers. However, the competition is intense.”

In the UK around half of all smartphones purchased are Android but Apple has increased its market share over the past year, from 21.7% to 29.1%. “Windows 7 phones are also creeping up,” says Sunnebo, “taking over 2% of the market for the first time with the Nokia Lumia 800 taking the lion’s share. This looks set to continue with the expected launch of at least two new models at the Mobile World Congress conference this month.”

Increased smartphone sales doesn’t necessarily equate to high user engagement. It’s likely that a large chunk of smartphone owners still primarily use the device for calls and texting.

Whatever your phone, remember you are now in the minority of the population if it’s not a smartphone!

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Presentation app for iPad

We are exhibiting at Technology for Marketing, Earls Court 28th/29th February where we will be showcasing our own presentation app on iPad, Android and BlackBerry Tablets.

the best presentation app for the ipad

Plus Two don’t just build apps for clients… we also develop our own apps. Our flagship app is PresentiaFX which is designed for large businesses to help them control the quality and consistency of their presentations that their sales team use.

PresentiaFX is used by Virgin, ITV, Nestle, TNT, Ping to name a few and now works on iPad, Android or BlackBerry PlayBook tablets. Users can create presentations using our PresentiaFX desktop software (PC or Mac) and sync to their iPad for presenting back. This video shows how the app looks on an iPad and other tablets.

Administrators in the Marketing dept. can push new presentations and assets to all users globally. They can also control the branding and messaging by locking content appropriate. Adminstrators ccan also track when the app is used, by whom and what content they showed.

Interested in seeing PresentiaFX for yourself? Please contact our sales team for a demo.

 

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iPad use survey 2012

According to IDG Connect’s “The iPad for Business Survey”, 91% of IT and business professionals who own an Apple iPad said they use the device at work. The survey is based on interviews with business and IT professionals from regions across the world.

The sur­vey discovered that 51% always use their iPad at work, while 40% said it is used there some­times. In the Middle East and Africa, more than 70% always use it at work.

And 12% of work­ers indic­ated that the iPad has com­pletely replaced their laptop. Another 54% said the iPad has partly replaced their laptop — com­ple­ment­ing it whilst on the move.

“If a major­ity of pro­fes­sion­als still use laptops, the iPad has cer­tainly cur­tailed usage levels,” the sur­vey states. “Nearly three-​quarters of respond­ents say that they ‘carry their laptop around less’ now that they own an iPad.”

However only 6% of respond­ents said the iPad has com­pletely replaced their desktop. The iPad is fantastic due its portability and instant power on but typical business based software such as Excel, Word etc are difficult to use/edit on the iPad.

“For most, the iPad isn’t a sub­sti­tute for an exist­ing tool or device,” IDG said. “Instead, it’s a sup­ple­ment, albeit one with func­tion­al­ity that over­laps with other devices. As a res­ult, the iPad seems to have carved out a niche for itself at the par­tial expense of sev­eral rival tablets.”

A classic use for an iPad in business is the delivery of sales presentations with prospective clients. Plus Two has seen a huge level interest in recent months for our PresentiaFX presentation app. It has a player for the iPad (and Android/BlackBerry Tablets) which allows corporate organisations to synch presentation content directly to iPads and control brand and message centrally from their Marketing dept. You can watch a video about our iPad presentation app here.

The most com­mon use of the iPad among pro­fes­sion­als is Web brows­ing, which 79% said they “always” use the device for browsing. Read­ing fol­lowed closely with 76%, news con­sump­tion had 73%, and work com­mu­nic­a­tion earned 54%. Over 70% now claim to buy fewer prin­ted books and newspapers.

The iPad has quickly become an IT pro­fes­sion­als’ favour­ite device for com­put­ing whilst on the move, with 79% say­ing they always use their iPads out­side of their home.

In their last quarterly earn­ings report in Octo­ber, Apple offi­cials revealed that 90% of the For­tune 500 were deploy­ing or test­ing the iPad, even though the device had only been avail­able on the mar­ket for the previous 18 months.

The iPad’s pres­ence at work has been boos­ted by employ­ees who have pur­chased them with their own money. The sur­vey reveals that over­all, about a quarter of respond­ents have their iPad sup­plied by their employer. This climbs sharply in Africa (47%) and Europe (40%).

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Free tools to help with your digital strategyCreating a digital strategy in the 21st century is difficult enough without having to worry about which tools you should pay subscription for. Below is a brief overview of some free ones which should help you to grow your website traffic without incurring subscription costs.

  • SEOquake
    With this plug-in for FireFox you can see if the website your looking at is serious competition. At a glance you can quickly see page rank, page index, links, incoming links, Alexa rank and keyword density.
  • Search Status
    This is another plug-in for FireFox which while less intrusive that SEOquake offers up similar functionality.You are quickly able to see Google page rank and Alexa rating. Also on offer is the ability to easily explore a pages Meta data and sitemap.xml file. Another really useful feature is being able to highlight keywords on the page your viewing.
  • Google Adwords keyword search
    This is a very useful way to identify keywords which will drive traffic to your site from Google. In general low competition keywords are cheaper for PPC but also easier targets when aiming to achieve good natural search results.As a rough guide – look for 2 to 3 word keywords that your customers would be using to find you, ones which have low competition and over 1000 searches per month. Typically a website should be targeting between 6 and 12 keywords.
  • Google Analytics
    One of the most powerful web analytics solutions on the market, offering powerful tracking and reporting which is sure to help you improve both your natural search and PPC results.For help getting started see Google Analytics help.
  • Social media networks
    Forming a key part of your social strategy Social Media networks are a great way to maximise the return on your marketing material. Allowing sharing via Facebook, Twitter, Linked In, YouTube and Google+ can be a really good way to kick start the dissemination of your content.Another important aspect of Social Media is the ability to communicate in human terms. Utilising links to your customer base you are able to find information on and build relationships with your customers.
  • AddThis
    This Social Media plug-in for your website is easy to install and setup. It gives your users an easy way to share your site via their social network of choice. Not only will this give your traffic a boost you can also track sharing analytics in real time using the AddThis website.

If you want to discuss how to integrate some of the above tools into your website and fancy considering the Plus Two web studio for the work, check out the contact section of our website and drop us a line.

Filed in Creative Services, Digital Strategy, Marketing Products and Services, Social Media, Top News | Tagged , , , | Leave a comment