Multi award-winning social business, Women Like Us, approached our London digital agency to request that we develop a simple yet strong identity for a new brand of theirs, this needed to have a very distinctive colour palette that would stand out in the market. That new brand is called Timewise, which is all about ‘quality part time jobs’ and their business approach represents the values of innovation, versatility and value.
The scope of work included a full branding package of the logo and guidelines, along with the design of collateral to support the new brand such as folders, leaflets and stationery. The aim of this being to help form a clear sense of direction in their communications – something very important in a fledgling brand.
Following the brief we created a Timewise brand that is modern and strong, imaginative and approachable. It is led by a stylised dandelion clock in the breeze made from the letter T from ‘Timewise’ alongside the logotype. A simple but very effective solution.
‘We were delighted by Plus Two’s brand design ideas. Really fresh, innovative work – bang on brief first time!’ Karen Mattison, Founding Director, Women Like Us.