Creating a digital strategy in the 21st century is difficult enough without having to worry about which tools you should pay subscription for. Below is a brief overview of some free ones which should help you to grow your website traffic without incurring subscription costs.
With this plug-in for FireFox you can see if the website your looking at is serious competition. At a glance you can quickly see page rank, page index, links, incoming links, Alexa rank and keyword density.
- Search Status
This is another plug-in for FireFox which while less intrusive that SEOquake offers up similar functionality.You are quickly able to see Google page rank and Alexa rating. Also on offer is the ability to easily explore a pages Meta data and sitemap.xml file. Another really useful feature is being able to highlight keywords on the page your viewing.
- Google Adwords keyword search
This is a very useful way to identify keywords which will drive traffic to your site from Google. In general low competition keywords are cheaper for PPC but also easier targets when aiming to achieve good natural search results.As a rough guide – look for 2 to 3 word keywords that your customers would be using to find you, ones which have low competition and over 1000 searches per month. Typically a website should be targeting between 6 and 12 keywords.
- Google Analytics
One of the most powerful web analytics solutions on the market, offering powerful tracking and reporting which is sure to help you improve both your natural search and PPC results.For help getting started see Google Analytics help.
- Social media networks
Forming a key part of your social strategy Social Media networks are a great way to maximise the return on your marketing material. Allowing sharing via Facebook, Twitter, Linked In, YouTube and Google+ can be a really good way to kick start the dissemination of your content.Another important aspect of Social Media is the ability to communicate in human terms. Utilising links to your customer base you are able to find information on and build relationships with your customers.
This Social Media plug-in for your website is easy to install and setup. It gives your users an easy way to share your site via their social network of choice. Not only will this give your traffic a boost you can also track sharing analytics in real time using the AddThis website.
If you want to discuss how to integrate some of the above tools into your website and fancy considering the Plus Two web studio for the work, check out the contact section of our website and drop us a line.